Monday, August 1, 2011

So Next Was FACEBOOK.....



As MYSPACE faltered, everyone was chirping about FACEBOOK. I didn't want to be disloyal and jump ship. Especially after I saw the site. It was so PLAIN compared to MYSPACE. I thought "oh, okay, this is for the people who don't know or don't want to fool with HTML" It was simple. For me, too simple. The graphics are tiny, the text is tiny. I marvel that I can even read it.

But everyone eventually migrated to Facebook and people who weren't even online broke down and put up profiles.

The advantages of FACEBOOK are its popularity, so you have SHARE buttons everywhere to share your content from out on the web and share within the FACEBOOK site as well.

Beyond that, I don't know what other advantages there are. Targeted ads, perhaps (I have yet to run an ad)

For marketing purposes, FACEBOOK is a great place to congregate. Pretty much everyone has a FACEBOOK page.

You can create 'Events' for actual events or even dates you want to remind people of (such as the launching of voting online, the introduction of a magazine, etc)
The 'Events' are always readily available for view, so you can find out what's going on, even after posts and comments about an event have been 'bumped down'

You can reach lots of people, although you have to do it over time (you can be cut off from doing friend requests if you are requesting too many people too quickly)

You can see what's happening and how people are responding to what's going on or to your individual posts.

The disadvantages are that everyone is in your business.

I can't say I even 'Like' something someone said, did, or pointed to without everyone in the vicinity knowing about it.

Google Plus is supposed to be solving this problem, and I just got an invite to get in, but I haven't checked it out yet (spoiler alert! It looks a lot like Facebook right now)

Other disadvantages are that they don't allow any "FREE" advertising. Unlike a blog where you can create linked JAVA scripts to click on, like small ads, FACEBOOK doesn't allow the JAVA.
You can 'Share' links, but do it to much about the same thing or in the same way and people will tune you out as a 'Spammer'

Also, FACEBOOK still restricts the number of 'FRIENDS' you can have to 5,000.
On MYSPACE, that was unlimited.

Now, FACEBOOK 'pages' for businesses can have unlimited 'LIKES', which are like friends, but you can't communicate with these people in the same way.

You can 'breath out' information, but you can't go out and invite someone to your page you believe would be interested in your page.

For an artist, FACEBOOKING can be fun, but as a great promotional tool, it takes time and isn't as effective as some other methods.

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